Consultant presso GroupM
Marketing and Advertising | Milan Area, Italy, IT
Strong Knowledge about New Media and Web Advertising as well as solid experience in on-line communication like brand image, digital PR and community management.
Among the main activities:
- Analysis and broadcasting of all most significant result based on previous investments (Radian6, Socialbakers, Google Analytics, Facebook Insight, etc);
- Search and Social Advertising by using Facebook, Google and Twitter (CPC/CPM/CPL campaign);
- Development of multimedia contents and graphic personalization of social media profiles;
- Editorial plan, content editing and content curation;
- Improvement through “Search Engine Optimization” (SEO) of visit volume in a certain website, in order to increase popularity.